Situation: No Time to Design
“Just get some rough ideas down by tomorrow, OK?”
Forces outside the design team establish an unreasonable schedule for producing design ideas.
The effect: Designers confronted with this situation will resent the project team if forced to prepare outputs without sufficient time. If they comply with the unreasonable request, they may find themselves committed to a design concept that doesn’t effectively solve the problem.
The challenge: The design team may be eager to dive into the problem or to prove their value, ignoring the risks that come with short-changing their process.
See also: Mike Monteiro’s Design is a Job, Chapter 6, Sticking to Your Process.