Situation: Poorly planned presentation or discussion
"I hate to put you on the spot, but…"
Project stakeholders do not understand the design work because the design team hasn’t assembled a meaningful narrative. Designers may have been asked to present concepts without sufficient notice, or the design team neglected to anticipate questions from the stakeholders.
The effect: Progress on the design work may be held back until stakeholders buy into the design concept. High quality work may be undermined by a poor presentation.
The challenge: Design processes balance spontaneity with deliberation. Presenting a design at a moment’s notice is not necessarily unreasonable, but the project team must understand the potential risks to the project.