Situation: Lack of context

"There’s a lot going on behind the scenes here…"

Teams do not have insight into the organizational, business, or operational context surrounding a project. Context is crucial to the success of a design project because it allows designers to gauge what approach, process, and solution will be the best fit. Context establishes constraints, not only for the project, but for the design itself.

The effect: The project team runs into unanticipated roadblocks in the design project.

The challenge: Stakeholders may see “insulating” the design team as their responsibility, and be reluctant to relinquish that role.


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