Surviving Design Projects

Set the tone, rhythm, and sequence for your process. When embarking on a project, the team may discount the importance of the creative process in problem solving. Other factors — stakeholder schedule and expectations, business milestones, or technical deployment schedules — may influence the approach more than the creative process. Be clear about what the team needs to solve the problem.

Use when:

• Milestones driven by other factors threaten the success of the design project.
• Team members unwittingly undermine the design process by asserting a cadence or sequence that doesn’t align with your approach to solving the problem.