Situation: No plan

The project lacks a plan that defines desired outcomes, activities, schedule, and assignments. Project planning may be something that designers take for granted. Rooted in an organization’s corporate culture, project plans can vary from job to job. They may be ignored altogether.

The effect: When people don’t know what they’re doing day-to-day or even week-to-week they become stressed. They wonder whether they’re doing the right thing and whether their work is meaningful. Operational conflict emerges, where people bump into each other or fail to coordinate their activities.

The challenge: Creating a plan is no small task, and many designers are incapable of creating one, then managing their time (much less a team’s time) to execute on the plan.